Project
Aurasma overview video
Role
An animated infographic that was requested to help give general marketing information to potential clients.
I wanted to create a video that could give complex information on how the digital market is growing and evolving, how Augmented Reality fit into that future and more importantly what it is that Aurasma offers that is different to other Augmented Reality offerings out there.
In such a rapidly changing landscape it was important to avoid information that would quickly become outdated.
This project allowed me to create the concept for the video, work with marketing teams to make sure that the messaging was on target. While also allowing me a taste of what it takes to direct and manage a project and a small team to a deadline.